About Us

Jonny Ritz & Company, Inc. was founded 20 years ago when Jonny realized that, with his unique experience, he could offer personal service, fine jewelry expertise and non-retail pricing to his clientele. Jonny meets with clients in his office in Los Angeles, but phone consultations are not uncommon for out of town customers.

The business has grown on a referral only basis to a large clientele with friends of friends, co-workers and relatives sharing their satisfaction with the unique buying process at Jonny Ritz & Company. Click on Testimonials to read the letters that clients have written to express their gratitude.

IT’S A GREAT TIME TO SELL YOUR GOLD
If you have old gold jewelry that is unworn, and unwanted, this is a great time to put it to use to earn a cash return, rather than let it collect more dust in your closet. Jonny can assist you in achieving the best return on your old gold, diamonds and jewelry. Give us a call for further advice and assistance.
Diamond Ring
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    Q: Why is buying a diamond from Jonny Ritz an advantage over shopping elsewhere, such as retails stores, dealers or online?
A: Jonny will educate you with his in depth knowledge, rare to find, focusing solely on your needs, rather that the sales and marketing strategies practiced in the vast majority of the industry.

Q: Which metal is better, platinum or white gold?
A: If alloyed correctly, white gold is a stronger and sturdier metal and should present no coloration problems. Platinum is denser, heavier, but softer than white gold, however, very durable. Let Jonny advise you on which metal is best for you with regards to your lifestyle.

Q: How much should I spend on an engagement ring?
A: The average person spends $7500. Jonny has always believed that you should spend an amount that is comfortable for you, whether it is less or more than $7500, and not to the extent of depleting your financial savings. Jonny’s philosophy is that spending more than you should will not buy true love, respect or devotion in a marriage.

Q: Should I insure my jewelry?
A: Absolutely yes. Jonny will seldom charge you for minor repairs or sizing of jewelry that he manufactures. However, jewelry is not indestructable, even the toughest metals and gems are not. And should you lose your jewels, insurance is a small price to pay for a great night’s sleep. Jonny does provide guidance and resources in the area of your insurance needs.

Q: Is it possible to have a personal consultation over the phone?
Of course. Jonny has many clients that live out of state and internationally whom he has never met and has consulted with via phone and email very effectively.

Whether you have questions regarding items on the site, or would like to discuss a custom design, we are available to answer your questions.
 

About Us

Buying a piece of jewelry, especially a diamond is not simple. It is not merely a matter of reading a certificate and matching your budget. One needs to understand the importance of the cut and how it was derived from the rough diamond. And then understand how the cut uniquely impacts the color and clarity of each stone. Jonny is committed to educating his clients on the nuances of their diamond purchase.