Custom Diamond Jewelry by Jonny Ritz | Highly educated jeweler from South Africa | 20 years experience

Why Buying Diamonds And Jewelry Online Is Not Wise

admin — Mon, 29 Nov 2010 20:24:06 +0000

Jewelry is filled with illusion, hidden imperfections that you are not able to detect. You don’t get the choice of physically examining the item or comparing items on the computer. The online vendor is well aware of these limitations, taking full advantage of your emotional and convenient purchase. Don’t be fooled by all their return policies and guarantees. The vast majority of consumers will not return, it’s a fact. Just remember that “the bitterness of poor quality remains long after the sweetness of low price is forgotten”.

Make Sure That Your Jeweler Is Not Just A Family Friend, But Also Comes With An Appropriate Education

admin — Wed, 03 Nov 2010 20:23:04 +0000

The typical opener by the vast majority of uneducated jewelers is “What is your budget ?” What they are really evaluating is HOW MUCH they can make on the deal.
A great opener on your end should be to ask the jeweler if they were ever academically educated in the field of gemology or jewelry crafting and for how long? You will be shocked to know the answer. Rather than shop for specs, do your homework and find a well educated jeweler.

How to get the Biggest Bang from your Diamond Buying Bucks

admin — Sun, 15 Aug 2010 20:21:21 +0000

Focus predominantly on cut proportions.
I guarantee that a diamond with fine cut proportions in the H, I&J color range coupled with VS2-SI2 clarity will knock the socks off an average cut D,E,F or G with a clarity range of flawless-VS1.

Uneducated dealers gloss over cut and try to sell you on better color and clarity. Why? They can make bigger margins on inferior cut diamonds. Finer cut diamonds require larger rough which equates to higher costs.

Save your money, sacrifice a little color and clarity and focus on the cut.

Can my diamonds chip or brake?

admin — Thu, 08 Jul 2010 20:20:12 +0000

Although diamonds are known to be the hardest of all precious gems, they certainly can get damaged by vigorous wear and tear.
Diamonds that are set with minimal precious metal surrounding them can certainly sustain damage. Opening a car door, carrying a bunch of keys, and certainly wearing your rings to the gym will increase the risk of chipping the edges of your diamonds. Diamonds and precious metals are not indestructable and to ensure longevity you should be more aware when your hands come into contact with hard objects.

Can I Trust A Jeweller With My Diamond?

admin — Sun, 20 Jun 2010 20:18:41 +0000

What is more important, your body organs or your diamonds? People are more inclined to allow a doctor to put them to sleep, not giving a second thought to the potential of the doctor steeling a vital organ.When it comes to leaving their ‘diamonds’ with a jeweller they are paranoid.
You would not put your life in the hands of a doctor without a good recommendation. Therefore seek a good recommendation for a jeweller and don’t be paranoid, they will not steel or switch your diamonds.
A good and educated jeweller should always point out identifiable characteristics of your diamonds before taking them to do any work. All jewelry of concern should be insured. This will also protect you against unexpected surprises.

Best and most effective method of cleaning diamond jewelry!

admin — Thu, 27 May 2010 20:16:51 +0000

Bringing your diamonds back to life: Run hot water over your engagement ring, apply a generous amount of liquid soap (hand or dishwashing). Using a toothbrush, scrub vigorously with emphasis on the bottom of your diamonds.This will not cause any damage. Wash off with cold water and dry well with paper towel. Guaranteed to outsparkle the best jewelry cleaning machine money can buy.

Is This a Good Financial Environment To Buy Your First Diamond?

admin — Thu, 01 Apr 2010 20:10:40 +0000

When the economy is in a decline, the controlling powers of the diamond underworld will take full advantage. They will send scouts into the open markets, retail as well as wholesale, buying up only the most desirable and demanded diamonds. Predominantly they will focus in the colorless and near colorless ranges, purities of SI2 and better, and finer cut diamonds.

Why do they do this? Simple answer: Short the supply to the diamond markets and maintain a constant demand for desirable goods. That way prices will stay up and the diamond monopolies can continue to maintain financial strength throughout the diamond world.

Conclusion: Do not buy based on a depressed economy, but rather buy your diamond, engagement ring, etc when you need it and can afford it. For further questions, guidance and assistance please feel free to contact me via www.jonnyritz.com

Diamonds with little to NO knowledge!

admin — Fri, 05 Feb 2010 20:27:27 +0000

What if I told you that the vast majority of jewelers that you consult with would not be able to tell the difference between a real diamond and a cubic zirconia,let alone the ability to distinguish between color and clarity? Most uneducated jewelers depend on laboratory certificates to make themselves appear reliable.Diamond laboratories take a subjective approach to grading and are often motivated to upgrade when incentivised by a vendor who is submitting a large quantity of diamonds for grading. Conclusion: beware of buying diamond certificates on-line as opposed to a diamond from a reliable source that can show you the physical differences that will discredit many diamond certficates.

Is Your Jeweler Educated?

admin — Mon, 01 Feb 2010 20:26:07 +0000

Jonny Ritz says: Prior to spending thousands of dollars on any diamonds, precious gems or fine pieces of jewelry ask your jeweler to show you proof of any formal education they received. Why accept uneducated advice on such an illusive and costly item? I attended a five year gemology/jewelry school in South Africa. The range of jewelry/gemology education in America is zero to 6 months max. Imagine if your doctor was going to perform a procedure on you after 6 months of medical school???? Buy smart! www.jonnyritz.com