EDUCATION
Would you go to a doctor who never went to medical school, or a lawyer who skipped law school? Of course not. When you are buying an expensive piece of jewelry, wouldn’t you want to work with the person who has in-depth education and expertise in gemology and jewelry crafting?

Most U.S. jewelers have no formal education and merely inherit knowledge from family members. On the rare occasion, your wholesale diamond dealer or neighborhood jeweler may have attended a six month gemology course at the Gemological Institute of America. Would you want to depend on such limited knowledge when spending thousands of dollars?

Jonny, on the other hand, completed a five year apprenticeship in gemology and fine jewelry crafting.

CUSTOMER SERVICE
When Jonny works with a client, he spends several hours imparting years of in-depth knowledge, both academic and practical, enabling the client to make a well informed decision. It is critical to understand the journey of a rough diamond from the dirt through the cutting process and why two diamonds of the same carat weight, color and clarity can be so very different in price. After a sale Jonny will always take care of his clients and their jewelry, whether it is resizing, appraising or recommending highly rated insurance services.

FINE QUALITY
If you choose a piece of jewelry on the site, you can be assured that the quality of stones and workmanship is of the highest caliber. As Jonny is fond of saying, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”

CUSTOM DESIGN
Custom design is Jonny’s specialty. Jonny is renowned for designing the perfect engagement ring without ever meeting the bride-to-be. After consulting with the man, getting to know him and asking many questions about his intended bride, Jonny will recommend a design that always dazzles.

If you don’t find exactly what you are looking for on this website, please call or email to discuss a custom design that is right for you.